Post 11: Advertising

Appealing to the viewers emotions is key to creating a successful advertisement. When looking at the Nikon TV commercial promoted by Ashton Kutcher, it gives the viewer a sense of happiness because of the relaxing environment of the setting of the commercial. The commercial takes place along the beach and shows different people taking pictures of each other at the beach.

Although there is not necessarily a specific slogan, jingle, or tagline, the product is constantly represented throughout the commercial. Simply by having a celebrity endorse the product, there is no longer a need for a slogan or such because there is now a greater chance that people would go out and purchase the camera because Ashton Kutcher supposedly uses it. This is another advertising technique that has been used more recently to appeal to the consumers. 

There is no clear distinction between naughty and nice or good and evil. The advertisement focuses on the abilities of the camera and makes it more appealing by using attractive women and an attractive man in a calm setting. 

This advertisement is not really a standard ad that would require a slogan or jingle because the use of a celebrity does more than a slogan or jingle ever would. Now when people think of Nikon cameras, an image of Ashton Kutcher appears in peoples heads, making the advertisement that more memorable.