Blog Post #11: Advertisement

This ad, like many other Cover girl ads, has a picture of a flawless model attempting to sell their new and improved makeup product. Even though a product just like the one advertised may have been recently released, the picture of the girl and cleanliness of her skin, attracts consumers of all ages regardless of the product. The idea that photography is fake also plays a role in Cover girl advertisements.

This product attempts to come across as "new and improved, bigger and better" as according to James B Twitchell. Being a company that sells makeup, this is always their goal. Women are always looking for a way to better improve themselves and photography is also to blame for this. Editing, cover-ups and touch-ups are things that photography is capable of altering in a photo and consumers believe that the product will give them these results.

Cover girl's slogan is "Easy, Breezy, Beautiful Cover girl" and in all the cases of their makeup advertisements, they want the consumer to believe that their product is simple and will make the women who buy it, natural and beautiful looking all at the same time. This is the idea that Twitchell makes when he says that ads have to appear as if they were, "not new and big, but old and small". The "small-ness" of this ad is that if one buys the foundation, it will be so natural to their complexion that people will hardly notice that they're wearing anything. But the makeup is not the magical product here. The power of editing is.