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Monday, November 19, 2012

Blog Post 11: Advertisement



What is a better way to advertise a product than to show a half-naked woman throughout the whole video? Well this racy photography commercial aired in Spain. It shows what seems to be a woman gripping her breast to the sound of mellow and relaxing music. At first the viewer may get the wrong idea, but by the end of the video they will understand why the woman was used in the commercial.

This commercial, believe it or not, is a commercial about a company that deals with photography. Throughout the video a woman is shown grabbing her breast.However she's not trying to convey a sexual message. By the end of the commercial she removes an image of a breast that is larger than hers. By this time the viewer understands what the commercial is really about. An enhanced image is better than a real life picture. The woman uses the enlarged picture of a breast to make herself seem "bigger". By this commercial we can infer that photography is not necessarily real.

This commercial does contain a slogan. It is "FotoPrix: The Best Phots; The Best Price". The slogan is catchy in the way that it is represented. The slogan and the product name are shown at the end of the commercial because the viewer wants to stick to the end to see what this commercial is all about. It tries to make the product/service stand out from the rest of competitors by saying FotoPrix has the "best" photos. It's also saying the this service is acceptable because it makes women feel good about themselves because they are able to make themselves look better in a photograph. This commercial is naughty because it features a half-naked woman trying to her improve her assets by using photography, but in another way it is nice because it shows that people can look better through photography.



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