Extra Credit Blog Post

Blog Post 11: Advertisement

What is a better way to advertise a product than to show a half-naked woman throughout the whole video? Well this racy photography commercial aired in Spain. It shows what seems to be a woman gripping her breast to the sound of mellow and relaxing music. At first the viewer may get the wrong idea, but by the end of the video they will understand why the woman was used in the commercial.

This commercial, believe it or not, is a commercial about a company that deals with photography. Throughout the video a woman is shown grabbing her breast.However she's not trying to convey a sexual message. By the end of the commercial she removes an image of a breast that is larger than hers. By this time the viewer understands what the commercial is really about. An enhanced image is better than a real life picture. The woman uses the enlarged picture of a breast to make herself seem "bigger". By this commercial we can infer that photography is not necessarily real.

This commercial does contain a slogan. It is "FotoPrix: The Best Phots; The Best Price". The slogan is catchy in the way that it is represented. The slogan and the product name are shown at the end of the commercial because the viewer wants to stick to the end to see what this commercial is all about. It tries to make the product/service stand out from the rest of competitors by saying FotoPrix has the "best" photos. It's also saying the this service is acceptable because it makes women feel good about themselves because they are able to make themselves look better in a photograph. This commercial is naughty because it features a half-naked woman trying to her improve her assets by using photography, but in another way it is nice because it shows that people can look better through photography.

Blog Post #11: Advertisement

This ad, like many other Cover girl ads, has a picture of a flawless model attempting to sell their new and improved makeup product. Even though a product just like the one advertised may have been recently released, the picture of the girl and cleanliness of her skin, attracts consumers of all ages regardless of the product. The idea that photography is fake also plays a role in Cover girl advertisements.

This product attempts to come across as "new and improved, bigger and better" as according to James B Twitchell. Being a company that sells makeup, this is always their goal. Women are always looking for a way to better improve themselves and photography is also to blame for this. Editing, cover-ups and touch-ups are things that photography is capable of altering in a photo and consumers believe that the product will give them these results.

Cover girl's slogan is "Easy, Breezy, Beautiful Cover girl" and in all the cases of their makeup advertisements, they want the consumer to believe that their product is simple and will make the women who buy it, natural and beautiful looking all at the same time. This is the idea that Twitchell makes when he says that ads have to appear as if they were, "not new and big, but old and small". The "small-ness" of this ad is that if one buys the foundation, it will be so natural to their complexion that people will hardly notice that they're wearing anything. But the makeup is not the magical product here. The power of editing is. 

Post 11: Advertising

Appealing to the viewers emotions is key to creating a successful advertisement. When looking at the Nikon TV commercial promoted by Ashton Kutcher, it gives the viewer a sense of happiness because of the relaxing environment of the setting of the commercial. The commercial takes place along the beach and shows different people taking pictures of each other at the beach.

Although there is not necessarily a specific slogan, jingle, or tagline, the product is constantly represented throughout the commercial. Simply by having a celebrity endorse the product, there is no longer a need for a slogan or such because there is now a greater chance that people would go out and purchase the camera because Ashton Kutcher supposedly uses it. This is another advertising technique that has been used more recently to appeal to the consumers. 

There is no clear distinction between naughty and nice or good and evil. The advertisement focuses on the abilities of the camera and makes it more appealing by using attractive women and an attractive man in a calm setting. 

This advertisement is not really a standard ad that would require a slogan or jingle because the use of a celebrity does more than a slogan or jingle ever would. Now when people think of Nikon cameras, an image of Ashton Kutcher appears in peoples heads, making the advertisement that more memorable.

Blog Post 10: Analysis

This photograph was taken by Andrew Pearce, a photographer from rural Australia. His hope is to show people the world's beauty and devastation. This particular photograph is called "Passing Spirits" and it is of a skyline of a city located in Australia. The first where my eyes are pulled to is to the center of the photograph. The center-horizontal area of the picture is lit up with many city lights and the outside of the photographs is very dark and gray relative to the center. This dark area creates a frame for the picture because it is dark and gray. Seeing this picture gives me mixed emotions because there is a dark area and a dark area, so I do not know whether this photograph is trying to convey a cheerful feeling or a depressed feeling. One of the the things that really pops out is the yellow-lit building the center of the photograph. The reason for this is that it's a totally different color from the whole photograph. Also the bridge fulfills its function because my eyes tend to follow it in both directions. It follows it into the city and to the outside of it.There is some sort of pattern happening in the water. The body of water creates a mirror image of the buildings. This image can be interpreted in multiple ways; depending on how the viewer wants to dissect it.

Blog Post 10: Analysis

This image is known as "Tourist Guy (2011)" and it was captured by some man that was later identified by the name of Pacer Guzli. When looking at this image my eye is first drawn to the tall man on the right side of the frame. His body is very bulky and takes up about half of the shot. After scanning through the rest of the image it becomes apparent by the tiny structures in the background that this man is standing somewhere of high altitudes. However mixed in to the colors in the background a form of an airplane can be found that seems to be directed towards the man. This is when one may feel a bit worried for the man and curious as to what the situation is. Looking around the image a little more, a few numbers can can be found on the bottom right that probably determines the date the image was taken. The date is 09-11-01. The exact date of the terrorist attacks in NY. This is when the image begins to make sense as a whole. The man is standing up on a building taking a picture of him with a beautiful view moments before the plane would come crashing through the building he was standing on. This photograph evokes such strong emotions, making the viewer worried, anxious, and curious as to the fate of the man in the image. Although the plane is not necessarily as big as the man in the foreground, its significance is shown throughout the color it is and how shiny it is in contrast to the dull brown background. This image does a good job communicating the idea of how even extremely unexpected things can happen at any moment in time. 

Although this post was not meant to focus on story or plot I feel it is necessary to mention that after a little research I found that this image was not real at all. It was completely photoshoped to seem like it was captured moments before the plabe would crash into the building and the date depicted on the bottom right validates the belief that the image was indeed from 9/11. When in reality this image was originally nothing people expected it to be. With the help of photoshop this image won an award for the best edited picture. 

Blog Post 10

This photograph is one of many of TESOPhotography. I'm not exactly sure who this person is, but they have multiple videos on YouTube that play a series of photos of nature taken by them. Throughout this video classical music is played. This means that no lyrics are in any of these songs, partly because the intent is to make the viewer appreciate the photography and not take away from the meaning of the photos or cause distraction. If a song with words were to be played in the video rather than an instrumental song, the lyrics could easily sway the story or emotion of the viewer. However I like this picture in particular because at first glance the first word that came to my mind was hope. I got this from the soothing colors of the photo in the sky and the ground, not too dull and not too gray. The rocks somewhat remind me of the many life obstacles or opportunities that are constantly put in front of us every day that we must overcome. The photo also gives me a sense that the "life" in the picture is the water that no matter what, keep flowing regardless.  At the end of the rocks is a small peek of the sun which made me feel like beyond these obstacles that we encounter is a small prize. The photographer does a good job of portraying the idea the prize is never too close and if we waste time, the sun will fall and the water will never touch it.